Our Story
Newell’s Music began in 1984 as a studio for guitar lessons, but also stocked a few Ovation acoustic guitars, Kramer and Mako electric guitars, along with Marshall amps and accessories.


  • In the fall of 1985, Newell’s Music officially opened as a retail operation in the Heritage Square Shopping Center in Greenwood, SC.
  • 1989 Newell’s Music moved to Bank Centre location on 72 Bypass effectively tripling our square footage and expanding our teaching studio.
  • In 2013, Newell’s moved to its flagship location that the Upstate of South Carolina has come to trust for all their musical needs.
Newell’s Music was founded combining musical instruction with sales of high quality musical instruments to his students and to established musicians throughout the region. Although the store and teaching facilities have expanded since those humble beginnings, the mission of providing the highest quality musical instruments and expert music instruction remains the top priority. To this day, Newell’s Music continues to positively impact the surrounding community and remains a leader among music stores in the region.

Newell’s Music represents top music companies that work exclusively with dealers who know and care about music. Our suppliers know our reputation for not excepting “blems”, damaged or even slightly defective merchandise. Every instrument received into our store is meticulously inspected for quality, cosmetic and finish, workmanship, intonation, and adjusted for optimum playability. Every instrument we sell is the best in its class. Newell’s Music is a factory authorized dealer for all the brands and products sold in our store. This ensures our ability to communicate effectively on behalf of our customers in the event of a special order, warranty claims, service, etc.



Newell’s Music moved to its current location in 2013; these are the first pictures before the work began to turn it into what we see today!